Share

Sample Appendix 6.2

PHCC appendix 6.2 sample attachment for notification form

Your Browser Doesn't Support Canvas. Showing the Text Content of the PDF Instead: Appendix 6.3
Estimates of Gross Revenues in Each Market with Overlaps,
Estimated Market Shares of Parties to the Transaction, and
Estimated Market Shares of Each Other Economic Participant
Overlapping Lines of
Business

How are Products
Sold

Products Provided

Manufacturing allnatural shampoos

Wholesale of allnatural shampoos
(exclusive to Gugo,
Inc.)

106,920 barrels of
shampoo worth
Php1,700,000,000.00

Packaging allnatural shampoos

Packaged allnatural shampoos
(exclusive to Gugo,
Inc.)
• 300mL
shampoos in
boxes of 200
bottles
• 500mL
shampoos in
boxes of 100
bottles

•

•

Packaging
service of
shampoos worth
Php50,000,000.00
each for 300mL,
500mL and
1,000mL bottles
Wholesale
packaging
service of
bottled
shampoos into

Estimated Annual
Gross Revenues for
2016
(in Php)

Estimated Market
Shares of Each Party
in Each Market with
Overlaps

2,000,000,000.00 Gugo, Inc.: 10%

(Included in the
estimated annual
gross revenues for
Manufacturing)

Identity and
Estimated Market
Share of All Other
Economic
Participants
Evoo, Inc.: 40%
EggWhites Inc.:
30%
AloeVera, Inc.: 15%
Ion Chemicals: 5%

Overlapping Lines of
Business

How are Products
Sold

•

Distributing allnatural shampoos

1,000mL
shampoos in
boxes of 50
bottles
Distribution of allnatural shampoos
• 300mL
shampoos in
boxes of 200
bottles (sold at
Php 10,000 per
box)
• 500mL
shampoos in
boxes of 100
bottles (sold at
Php 7,500 per
box)
• 1,000mL
shampoos in
boxes of 50
bottles (sold at
Php 5,000 per
box)

Products Provided

Estimated Annual
Gross Revenues for
2016
(in Php)

boxes worth
Php50,000,000.00

Distribution service
of all-natural
shampoos worth
Php100,000,000.00

(Included in the
estimated annual
gross revenues for
Manufacturing)

Estimated Market
Shares of Each Party
in Each Market with
Overlaps

Identity and
Estimated Market
Share of All Other
Economic
Participants

Overlapping Lines of
Business

How are Products
Sold

Products Provided

Manufacturing allnatural
conditioners

Wholesale of allnatural
conditioners
(exclusive to Gugo,
Inc.)
Packaged allnatural
conditioners
(exclusive to Gugo,
Inc.)
• 300mL
conditioners in
boxes of 200
bottles
• 500mL
conditioners in
boxes of 100
bottles
• 1,000mL
conditioners in
boxes of 50
bottles
Distribution of allnatural
conditioners

53,460 barrels of
conditioners worth
Php850,000,000.00

Packaging allnatural
conditioners

Distributing allnatural
conditioners

•

•

Packaging
service of
conditioners
worth
Php25,000,000.00
each for 300mL,
500mL and
1,000mL bottles
Wholesale
packaging
service of
bottled
conditioners into
boxes worth
Php25,000,000.00

Distribution service
of all-natural

Estimated Annual
Gross Revenues for
2016
(in Php)

Estimated Market
Shares of Each Party
in Each Market with
Overlaps

1,000,000,000.00 Gugo, Inc.: 15%

(Included in the
estimated annual
gross revenues for
Manufacturing)

(Included in the
estimated annual

Identity and
Estimated Market
Share of All Other
Economic
Participants
Evoo, Inc.: 35%
EggWhites Inc.:
25%
AloeVera, Inc.: 15%
Ion Chemicals: 10%

Overlapping Lines of
Business

How are Products
Sold

Products Provided

300mL
conditioners in
boxes of 200
bottles (sold at
Php 12,000 per
box)
• 500mL
conditioners in
boxes of 100
bottles (sold at
Php 8,500 per
box)
• 1,000mL
conditioners in
boxes of 50
bottles (sold at
Php 5,500 per
box)
Wholesale of allnatural 2-in-1
shampoos and
conditioners
(exclusive to Gugo,
Inc.)

conditioners worth
Php50,000,000.00

•

Manufacturing allnatural 2-in-1
shampoos and
conditioners

106,920 barrels of 2in-1 shampoos and
conditioners worth
Php1,700,000,000.00

Estimated Annual
Gross Revenues for
2016
(in Php)

Estimated Market
Shares of Each Party
in Each Market with
Overlaps

Identity and
Estimated Market
Share of All Other
Economic
Participants

gross revenues for
Manufacturing)

2,000,000,000.00 Gugo, Inc.: 15%

Evoo, Inc.: 40%
EggWhites Inc.:
30%
AloeVera, Inc.: 10%
Ion Chemicals: 5%

Overlapping Lines of
Business

Packaging allnatural 2-in-1
shampoos and
conditioners

Distributing allnatural 2-in-1
shampoos and
conditioners

How are Products
Sold

Packaged allnatural 2-in-1
shampoos and
conditioners
(exclusive to Gugo,
Inc.)
• 300mL 2-in-1
shampoos and
conditioners in
boxes of 200
bottles
• 500mL 2-in-1
shampoos and
conditioners in
boxes of 100
bottles
• 1,000mL 2-in-1
shampoos and
conditioners in
boxes of 50
bottles
Distribution of allnatural 2-in-1
shampoos and
conditioners

Products Provided

•

•

Packaging
service of 2-in-1
shampoos and
conditioners
worth
Php50,000,000.00
each for 300mL,
500mL and
1,000mL bottles
Wholesale
packaging
service of
bottled 2-in-1
shampoos and
conditioners into
boxes worth
Php50,000,000.00

Distribution service
of all-natural 2-in-1
shampoos and

Estimated Annual
Gross Revenues for
2016
(in Php)
(Included in the
estimated annual
gross revenues for
Manufacturing)

(Included in the
estimated annual
gross revenues for
Manufacturing)

Estimated Market
Shares of Each Party
in Each Market with
Overlaps

Identity and
Estimated Market
Share of All Other
Economic
Participants

Overlapping Lines of
Business

How are Products
Sold

Products Provided

300mL 2-in-1
shampoos and
conditioners in
boxes of 200
bottles (sold at
Php 13,000 per
box)
• 500mL 2-in-1
shampoos and
conditioners in
boxes of 100
bottles (sold at
Php 8,000 per
box)
• 1,000mL 2-in-1
shampoos and
conditioners in
boxes of 50
bottles (sold at
Php 5,750 per
box)
Wholesale of
organic raw
materials

conditioners worth
Php100,000,000.00

•

Production of raw
materials for
shampoos

Flowers
Fruits

Estimated Annual
Gross Revenues for
2016
(in Php)

Estimated Market
Shares of Each Party
in Each Market with
Overlaps

400,000,000.00 MacDonald Farms
Inc.: 25%
400,000,000.00 MacDonald Farms
Inc.: 20%

Identity and
Estimated Market
Share of All Other
Economic
Participants

Evoo, Inc.: 50%
AloeVera, Inc.: 25%
EggWhites Inc.:
60%

Overlapping Lines of
Business

How are Products
Sold

Products Provided

Estimated Annual
Gross Revenues for
2016
(in Php)

Estimated Market
Shares of Each Party
in Each Market with
Overlaps

Herbs

200,000,000.00 MacDonald Farms
Inc.: 15%

Honey

100,000,000.00 MacDonald Farms
Inc.: 13%
200,000,000.00 MacDonald Farms
Inc.: 18%

Essential oils
Production of raw
materials for
conditioners

Wholesale of
organic raw
materials

Flowers
Fruits

100,000,000.00 MacDonald Farms
Inc.: 15%
100,000,000.00 MacDonald Farms
Inc.: 10%

Herbs

100,000,000.00 MacDonald Farms
Inc.: 5%

Honey

300,000,000.00 MacDonald Farms
Inc.: 23%
300,000,000.00 MacDonald Farms
Inc.: 28%

Essential oils
Purchase of plastic
shampoo bottles
(vertical overlap)

Purchase of plastic
shampoo bottles

300mL, 500mL, and
1,000mL plastic
shampoo bottles

1,500,000.00

Identity and
Estimated Market
Share of All Other
Economic
Participants
AloeVera, Inc.: 20%
Evoo, Inc.: 55%
EggWhites Inc.:
30%
Evoo, Inc.: 62%
AloeVera, Inc.: 15%
Evoo, Inc.: 50%
EggWhites Inc.:
32%
Evoo, Inc.: 50%
AloeVera, Inc.: 35%
EggWhites Inc.:
60%
AloeVera, Inc.: 30%
Evoo, Inc.: 65%
EggWhites Inc.:
30%
Evoo, Inc.: 52%
AloeVera, Inc.: 15%
Evoo, Inc.: 40%
EggWhites Inc.:
32%

List of Competitors
Competitor Name
Evoo, Inc.
• tradename: “Eve”
EggWhites, Inc.
• tradename: “Iggy”
AloeVera, Inc.
• tradename: “Alora”
Ion Chemicals
• tradename: “LadyFinger”

Address
17 Buko Street, Sta. Rosa 4026,
Laguna
15 Maputi Street, Sta. Rosa
4026, Laguna
19 Sabila Street, Sta. Rosa
4026, Laguna
20 Kimika Street, Barangay
Jollybug, Sta. Rosa 4026,
Laguna

Contact Person
Mr. Constantine Abaca
Vice President for Operations
Ms. May Hollandaise
Vice President for Finance
Ms. Vera de la Cruz
President
Mr. Ceraphim Covalento
President

Telephone Number for the
Contact Person
(049) 123 4567
(049) 765 4321
(049) 135 7924
(049) 246 8135
 
Page of
Share